An Analytics Specialist is responsible for collecting data on consumers, competitors, and the marketplace, and consolidating this information into actionable items, reports, and presentations. This role involves understanding business objectives to design surveys that reveal customer preferences, compiling and analyzing statistical data using both modern and traditional methods, and performing SWOT analysis to evaluate market conditions. The Market Research Analyst interprets data to formulate reports and make recommendations, uses online market research tools to catalog findings, and provides competitive analysis on market offerings, trends, pricing, and business models. Additionally, they evaluate program methodologies to ensure data accuracy and the correctness of release angles and remain informed on market trends to implement best practices. The ideal candidate should have proven experience in market research analysis, the ability to interpret large amounts of data, and strong communication and presentation skills. Proficiency in statistical packages, databases, MS Office, search engines, web analytics, and CRM programs is essential, along with a solid understanding of data collection methods, data warehousing, modeling, and mining. A BS degree in Statistics, Marketing, or a related field is required.

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