The Email Marketing Manager is responsible for identifying target audiences, growing the email list, and designing and implementing direct email marketing campaigns. This role involves proofreading emails for clarity, grammar, and spelling, ensuring mobile-friendly templates, and writing newsletters with company updates. The Email Marketing Manager will also upgrade email templates with advanced features, ensure prompt communication with clients, and create email databases for lead generation. Analyzing campaign performance, reporting on sales revenue generated, and ensuring adherence to industry best practices are key aspects of this role. The ideal candidate should have a BSc degree in Marketing or a relevant field, proven experience in email marketing, proficiency in HTML and marketing automation technology, knowledge of SEO/SEM and Google Analytics, and strong project management skills. Excellent written communication and copywriting abilities, along with the ability to work under tight deadlines, are essential for success in this role.