A Marketing Manager is responsible for developing strategies to drive qualified traffic and implementing successful marketing campaigns from ideation to execution. This role involves experimenting with various organic and paid acquisition channels to engage and convert target audiences, including content creation, pay-per-click campaigns, and social media. Key responsibilities include producing valuable content for the website and blog, building strategic relationships with key industry players, and managing the marketing budget quarterly and annually. Overseeing and approving marketing materials, analyzing consumer behavior, and adjusting campaigns accordingly are essential aspects of the role. The ideal candidate should have demonstrable experience in marketing, a strong understanding of website analytics tools, and the ability to creatively devise and lead cross-channel campaigns. A BSc/MSc degree in Marketing or a related field is preferred.

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