A Paid Ads Manager optimizes ad campaigns for strategic media placement and strong client relations. This role involves comparing and negotiating ad space and airtime rates, optimizing plans and budgets to achieve the best media mix, and preparing and adjusting schedules as needed. Experimenting with new platforms and channels, and ensuring ads are creatively and appropriately displayed, are key responsibilities. Monitoring costs and return on investment (ROI) is crucial, along with reporting to clients and fostering long-term relationships. The ideal candidate should have proven experience as a Media Buyer, preferably with a focus on digital media, and be familiar with media buying, planning, and research. Strong communication, negotiation, organizational skills, and attention to detail are essential. A Bachelor's degree in Marketing, Advertising, or a related field is preferred.