This role involves managing the sales team to meet growth and sales targets, designing and executing a strategic business plan to expand the customer base, and ensuring a strong market presence. Responsibilities include recruiting, setting objectives, coaching, and monitoring the performance of sales representatives, as well as building and maintaining long-lasting customer relationships. The role also requires presenting detailed sales, revenue, and expense reports and providing realistic forecasts to the management team, while staying informed about market trends and competition. Proven experience, strong business acumen, and effective leadership skills are essential for driving the sales process from planning to closing.

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