An SEO Specialist is responsible for improving organic search rankings and increasing website visibility by executing various SEO strategies. Key tasks include conducting thorough keyword research, analyzing Google Page One headings, performing competitor content audits, and identifying content gaps. The role also involves building content calendars, developing content outlines or briefs based on Google SERP analysis, and optimizing web pages and blog posts for better search engine rankings. On-page SEO, backlink audits, keyword performance tracking, and reporting on rankings and organic traffic are integral aspects of the position. The SEO Specialist is expected to possess experience in SEO, Digital Marketing, or a related field, with a proven track record in planning and implementing effective backlink campaigns. Proficiency in using Google Analytics and backlink tools, along with strong analytical, communication, and problem-solving skills, is essential for success in this role.

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