A Social Media Marketing Specialist manages and executes strategies to boost brand visibility and engagement on social media. This role involves using social media marketing tools to establish and maintain the company’s brand presence, collaborating with marketing professionals to develop impactful campaigns, and engaging with customers and stakeholders through various social media channels. Additional responsibilities include analyzing the company's digital marketing plan and social media strategy to identify weaknesses, making data-driven recommendations for improvements, and staying informed about the latest social media trends. The specialist will set key performance indicators (KPIs) for social media campaigns, such as target shares or likes, and measure campaign performance against these KPIs. Proficiency in platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok, as well as Microsoft Tools and Google Suite, is essential. Strong communication, organizational skills, attention to detail, and the ability to work independently are critical for success in this role.

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